01 — Marketing Strategy

To really get marketing humming, you need a plan. And to develop a plan you need a strategy aligned with overall business goals. Whether you need to find your focus to get started, clarify your approach and priorities or you need a comprehensive marketing plan, I can partner with you to lay the foundation for growth.

02 — Telling Your Brand Story

Your reputation matters, so making sure your website and communications are aligned with the value your brand represents to clients and stakeholders is critically important. Decide how you want to tell your brand story, who your audience personas are, then develop company stories, thought leadership articles, product stories and customer stories that connect.

03 — Digital Marketing and Infrastructure

For Inbound marketing, outbound campaigns, insight and measurement, your marketing tech stack provides the infrastructure backbone to get the marketing flywheel going and connect marketing campaigns to your CRM and your website CMS. I can help you assess your tech stack, implement and integrate systems and get that digital marketing going to build a community of interest around what you do.

04 — Generating Demand & Enabling Sales

Marketing and Sales alignment begins with a mutual set of goals, a mutual understanding of the ideal customer, and a clear understanding of the value products and services bring to clients. Marketing can then develop sales enablement content and demand generation programs that result in high-quality leads that turn into sales opportunities.